PRIVACY POLICY
At Chapman Communications (referred to herein as “The Patient Factor”) we are committed to protecting your privacy, and support a general policy of openness about how we collect, use and disclose your personal information.
The purpose of this Privacy Policy is to inform you about The Patient Factor’s practices relating to the collection, use and disclosure of personal information that may be provided through access to or use of our websites or services and related products or that may otherwise be collected by us. By purchasing our products or using our services or website, you consent to the collection, use and disclosure of your personal information (as defined below) in accordance with the following terms and conditions.
This Privacy Policy also explains how you can contact us if you have a question about, want to make a change to or delete any personal information that The Patient Factor may be holding about you. We strongly recommend that you take the time to read this Privacy Policy and retain it for future reference.
Personal Information
For the purpose of this Privacy Policy, “personal information” means information about an identifiable individual.
What Personal Information We Collect
The personal information collected may include at least some of the following:
- Contact information (such as name, address, e-mail address and telephone number in a non-business capacity);
- Proof of identity, including without limitation identification numbers, digital identification data, and documents;
- Financial and billing information (such as credit card number/expiration date and credit history);
- Demographic information (such as age, education and occupation);
- Historical information, specifically information that you post on our website that provides historical information about yourself and others;
- Comments, Feedback, and User Generated Content as set out and defined in the Terms of Service; and
- Medical information that you provide through one or more of our websites.
How We Use Your Personal Information
We use your personal information to:
- Provide you with personalized services and interactive communication through our website and offline;
- Provide you with timely and reliable services;
- Perform computer and network functions, including without limitation the tracking of visits to The Patient Factor website and the use of cookies;
- Do all the things necessary to administer those services;
- Research, develop, manage, protect and improve those services;
- Prepare aggregated research based on de-identified information for the purposes of publication;
- Advise you about new products and services that may be of interest to you;
- Develop and maintain our relationship with you and communicate with you;
- Bill you for our products and services; and
- Collect outstanding debts.
When We Disclose Your Personal Information
Except with your consent, we will not sell, license, trade or rent your personal information to or with others.
By singing up for The Patient Factor website, you agree that The Patient Factor may disclose your personal information as follows:
- Personal information may be disclosed to third parties retained by The Patient Factor for the purposes of aggregating and/or de-identifying information provided to The Patient Factor, including without limitation personal information;
- Personal information may be disclosed to third parties who prepare publications and other documentation for The Patient Factor at the request of The Patient Factor;
- Personal information that you provide through the Patient Factor website may be disclosed to the public through publication on The Patient Factor website so long as said publication is in accordance with the Terms of Service;
The Patient Factor may share personal information with third parties engaged to assist us in providing services to you or to carry out one or more of the purposes described above. These service providers are prohibited from using your personal information for any purpose other than to provide this assistance and are required to protect personal information disclosed by The Patient Factor and to comply with the general privacy principles described in this Privacy Policy.
The Patient Factor reserves the right to disclose personal information to a third party if a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so.
The Patient Factor also reserves the right to disclose and/or transfer personal information to a third party in the event of a proposed or actual purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of The Patient Factor or of any of the business or assets of The Patient Factor or a division thereof in order for you to continue to receive the same products and services from the third party.
Knowledge and Consent
The Patient Factor collects personal information about you only when you voluntarily provide it. Typically, we will seek consent for the use or disclosure of your personal information at the time of collection. In certain circumstances, consent may be sought after the information has been collected but before use (for example, when we want to use information for a purpose not previously identified).
The form of consent that we seek, including whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations of the individual in the circumstances.
You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. If you wish to withdraw your consent at any time, please contact our Privacy Officer at privacy@thepatientfactor.com. We will inform you of the implications of withdrawing consent.
We will not, as a condition of the supply of a product or service, require you to consent to the collection, use or disclosure of information beyond that required to fulfill the explicitly specified and legitimate purposes for which the information is being provided.
Use or Disclosure for Marketing Purposes
If you have not opted out of receiving marketing materials, we may also use (but will not disclose) your personal information to promote and market additional goods, services and special offers from us, our affiliates and/or our business associates, including by means of direct marketing. We may also disclose your name and mailing address to these affiliates and/or third party business associates so that they can send you promotional materials directly.
You can choose not to allow us to use or disclose your personal information for direct marketing purposes by indicating your preference on the Terms of Service Agreement or by contacting us as outlined below (see “Contacting Us”).
Cookies
When you visit our website, we place a text file called a “cookie” in the browser directory of your computer’s hard drive. A cookie is a small piece of information that a website can store on your web browser and later retrieve. The cookie cannot be read by any website other than the one that set up the cookies. Some browsers can be set to reject all cookies. If you choose to modify your browser in this manner, some pages of this website may not function properly/your experience on this website will not be affected.
How We Protect Your Personal Information
The Patient Factor makes commercially reasonable efforts to ensure that personal information collected from you is protected against loss and unauthorized access. This protection applies in relation to information stored in both electronic and hard copy form. Access to your personal information is restricted to selected employees or representatives. In addition, The Patient Factor employs generally accepted information security techniques, such as firewalls, access control procedures and cryptography, to protect personal information against loss and unauthorized access.
Links to Third Party Sites
This website may offer links to other third party websites. You should be aware that operators of linked websites may also collect your personal information (including information generated through the use of cookies) when you link to their websites. The Patient Factor is not responsible for how such third parties collect, use or disclose your personal information, so it is important to familiarize yourself with their privacy policies before providing them with your personal information.
Retention and Storage of Your Personal Information
The Patient Factor retains your personal information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws, and your consent to such purposes(s) remains valid after termination of our relationship with you.
Changes to this Privacy Policy
The Patient Factor reserves the right to modify this Privacy Policy at anytime without notice. The Privacy Policy posted at any time or from time to time via this website shall be deemed to be the Privacy Policy then in effect.
Correcting or Updating Your Information
You can help us maintain the accuracy of your personal information by notifying us of any changes to this information. You may contact The Patient Factor in any one of the following ways to request access to or correction or update of your personal information:
E-mail: info@thepatientfactor.com
Contacting Us
In the event that you have any questions about The Patient Factor’s Privacy Policy, you may contact us at privacy@thepatientfactor.com; Attention: Privacy Officer